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Harley Davidson

Harley Davidson

Q You can add onto other folks responses vs. reiterating the same comments. 1.Who is their current Target Customer? 2.Who should be their Target Customer? 3.Suggestions on what they could do? https://finance.yahoo.com/news/harley-davidson-funk-may-never-160000587.html

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1. As far as the current target customer of Harley Davidson, the company has been aimed at attracting the young generation of consumers. However, among young consumers, semi-autonomous vehicles, and ride-hailing services are increasingly popular day by day (Hoium, 2019). Hence, particularly in urban areas, young consumers are likely to choose a self-driving ride-share. 2. The target customers of Harley Davidson and the marketing strategy should appeal to a new rider: young, urban, but not necessarily American. On the other hand, the company can also target older white men, women, people of any colour or anyone lives in a city and wants a motorcycle for commuting.